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Liability for investors:
   Build TICO into an enterprise with rich profit, safety and health, optimistic prospect and value for long-term investment.
   Liability for customers:
   Provide customers with quality and creative AV products;
   Provide customers with professional, convenient AV solutions;
   Provide customers with meticulous and sound technology service;
   Provide customers with value-added services.

Liability for staff:

   Provide staff with equitable, quantifiable and competitive remuneration;
   Provide staff with the platform and opportunity to demonstrate their talents;
   Provide staff with the opportunity to learn and grow;
   Provide staff with the opportunity to be the master of the enterprise, and help staff obtain the pleasure from work;

Liability for the society:

   Pay taxes according to the law, and perform the obligation of a corporate citizen;
   Become a pillar enterprise in the AV field of the state;
   Include CSR in the corporate strategy, and create a social environment with more awareness of responsibility.

TICO view of CSR:

   CSR is not only a core component of the TICO strategy, but also a core component of the TICO corporate culture;
   CSR is absolutely not the responsive, emergent corporate behavior of ;
   Instead, TICO should join hands with professional NGOs to build the long-term program platform and make the deep, continuous input;?
   CSR is not almsgiving as well, but should focus on creating and enhancing the social capacity ?help the weak realize self-support step by step.

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